What Is The “Why” of Your New Project?

*This page contains affiliate links. Please read our disclosure for more info.

What is the why of your new project

Being a multi-passionate person can lead to having different projects or jobs in mind. I am someone who is passionate about a whole lot of things, such as teaching, personal development, psychology, entrepreneurship, creativity, spirituality, to name a few.

However, it was only after moving abroad that I got passionate about my own roots and culture. That’s when I started my own clothing business, which promotes traditional Mexican clothes and encourages slow fashion. And not so long after that, I developed a new passion for writing. It was then that I decided to start taking blogging seriously.

It seemed that some of my friends were doing a multitude of things too. Some of them were starting a YouTube channel; others were writing a book, or starting a food blog. “A food blog!” I said to myself, “Maybe I can start a food blog too.” I thought of the many different ways I could monetize my passion for cooking, and this idea excited me at first.

So I decided I was going to start a food blog. I bought the domain and even created the Instagram and Facebook accounts. However, when it was time to start creating content, my mind went totally blank. Even though I love cooking, writing recipes wasn’t my thing. I noticed I wasn’t driven to write instructional posts. I didn’t enjoy blogging about food as much as I enjoy writing about self-growth. On top of that, I felt overwhelmed. There wasn’t enough time in the day to take food pictures and manage two blogs on top of like ten new different social platforms. It was nuts!

It turns out that starting something just because others are doing it is never a good enough reason to do so. It’s important to do what you’re doing because it has a meaning to you, and because you enjoy the process. Or, because you want to pass on a message, teach, inspire, or help others. Studies have shown that happiness is highly related to living a meaningful life. And in order to live a meaningful life we should strive to find joy and value in the work that we do and provide to others.

When I started my personal blog, I didn’t start it because I wanted to make money with it. I started it because I wanted to share my thoughts with the world and motivate others while indulging in my love for writing in English. There’s nothing I love more than working on my blog.

I also had a clear idea of why I was starting my clothing business. I had the idea that if I could just help other Mexican artisans promote their embroideries through my blog and website, I could in some way help others live a better lifestyle. It was a double win. Starting my own business would create a steady source of income for these artisans and their families, as well as for myself. Besides, I was in love with the product, and I truly believed in this project.

Each of my jobs might have a different title, but my calling and my “why” are still the same. I feel called to pass on a message, help and inspire others through my different passions.

However, when I asked myself why I was starting the food blog, my “why” wasn’t powerful enough. I was just doing it because others were doing it. I ended up asking myself if this is what I really wanted, and the answer was “NO.” I didn’t want to add one more project to my life. And even though it wasn’t a bad project, I just wasn’t passionate about it. I was behind an outcome but I hated the process. And if we aren’t enjoying the process, then we aren’t enjoying life. Let me illustrate this point with the following quote:

“How we spend our days is how we spend our lives.” ―Annie Dillard 

After I understood this, I started treating cooking just as one more of my passions. A hobby that doesn’t have to and doesn’t need to be monetized. One that isn’t ready to be shared with the world. So I canceled my new domain and deleted the social accounts I had created. After that, I felt a tremendous sense of relief. My priorities might change in the future, but for now I am happy not to do something that felt like a chore. By saying no this project, I regained a bit more of time, and I could say yes to other projects that I am truly passionate about.

Sometimes we can get trapped in the noise of what others are doing, feeling the need to do the same, or even more. But are we really honoring our true selves by doing this? This is why it’s so important to be really honest with ourselves. Before starting something new, write down your why, your reasons, and your purpose. Ask yourself why you are doing it in the first place and how it’s going to benefit others. Next, ask yourself if it is going to help improve the quality of your life or rather compromise your time. If you cannot think of an answer to any of these, you probably shouldn’t be doing it.

The answer doesn’t have to be fancy at all, and you don’t have to come up with answers that will save the world. Doing something because it brings you joy is reason enough.

 In the end, it’s all about making the decision to live an intentional life by prioritizing the things that matter to YOU. Spending your days doing something YOU enjoy.

But don’t get me wrong. You should try new things. One of the best ways to discover your passions is through experimentation. So say yes to new projects! Start that photography career, the blog, and the yoga classes. But commit to it only if you’re completely sold on it. Being honest with yourself is the best way to start a project.


Author: Jessica Araus

My name is Jessica. I’m a writer and illustrator living in the Netherlands. I write stories based on my life experiences and I also create colorful illustrations that entertain and inspire many. It’s my hope that this blog serves you as a simple reminder of the power you have to choose, create, and live a life that you love.

Leave a Reply

Your email address will not be published. Required fields are marked *


Your Cart