Disclosure: This post contains affiliate links. This means that if you choose to make a purchase through one of the following links, I will receive a small commission at no additional cost to you.
I wrote this blog post because I was inspired by this wonderful read a while ago. The article did more than just inspire me, though; it had a positive impact on my life and made its way into the title of this post. At its core, “going deeper, not wider” is finding value in what you already own or what you’ve already started, before starting anything new. This concept is simple, but that doesn’t mean it is easy to execute. Let me share a couple of excerpts from the article:
“You improve skills rather than learning new ones. You consume media you’ve already stockpiled instead of acquiring more.
“You read your unread books, or even reread your favorites. You pick up the guitar again and get better at it, instead of taking up the harmonica. You finish the Gordon Ramsey Masterclass you started in April, despite your fascination with the new Annie Leibovitz one, even though it’s on sale.”
When I first got into self-development, I read dozens of books and binge-watched inspiring videos on YouTube. But soaking up all that information wasn’t enough. I learned that until you take action, you’re standing still.
After a while, I started to read slower, savoring each line. I don’t know about you, but I’m a highlighter. I like marking those nuggets of wisdom found in a book—especially if I’m reading a self-help book. Now, before jumping to the next book, I take time to go over each of those highlights one by one. I write them in my journal, and I reflect on them. Most importantly, I act on them.
I have always been surprised by how fast my friends read books. Every week, I get a notification from my Goodreads account saying, “Jackie finished reading (insert book title here).” I see friends reading multiple marketing books at the same time. I wonder if they’re able to apply all those tips and strategies in their businesses or if they’re just overflooding their brains with information. I, for one, am moving away from this need to consume every bit of information out there and buying books only to stack them on the shelves where they accumulate dust.
Similarly, in his book and online class, 6 Months to 6 Figures, Peter Voogd talks about the Mastery vs Overload principle. He says one of the biggest problems in the economy right now is too much information and a lack of implementation. Put simply, people take on too much.
He encourages entrepreneurs to start small and learn one or two skills more relevant to their end goal. Then, reflect on what they’re learning, and do not move to the next module until they have seen results. One way to make sure you’re not “wasting information” is to ask yourself, “Have I taken action on the previous information I’ve learned?”
With this principle in mind, you avoid listening to 50 podcasts. You pick one, listen to it again and again, take notes on it, and execute it.
There are many other life areas where we can apply the concept of going deeper, not wider. Friendships, for example. I’m one of those people who likes to hang out with a select group of friends, and I mostly have close friends on my Facebook account. I’d rather see updates from 100 real friends than from 1000 people I don’t know. I want to know when loved ones need support, and I want to be there to support them. That doesn’t mean I don’t accept new friendship requests, but I like to be mindful of who I accept on my Facebook, and I do a cleaning now and then.
By going deeper instead of wider, you learn not to be so shallow with your relationships, and you end up with a rich but carefully curated collection of interesting people.
Another aspect of my life where I apply this principle is projects. In the past, I accepted any project because I was beginning my career as a freelance illustrator, and I wanted to gain visibility and expertise. But recently, I started to turn down illustration projects that aren’t up my alley. Instead, I want to go deeper into projects that make me jump out of bed every morning. These days, I have a criteria when I take on projects. I only accept projects that:
- contribute to my freedom
- are well paid
- are fun and exciting
- have reasonable deadlines
- fall in line with my core values
- support my vision or goals
I am also aware that being a multi-passionate creative makes going deeper difficult. And I know I will eventually need to make a trade-off and give up one or two of my passions to focus on those that bring me the most joy/satisfaction.
In his book Essentialism, Greg McKeown talks about the principle of “less but better”. According to McKeown, essentialism is about concentrating all our energy on accomplishing the vital few things that really matter. To do this, we must cut out the things that are not essential.
He provides insights on how to apply selective criteria to opportunities that come your way. Before taking on anything new, he recommends writing down the opportunity and making a list of minimum and extreme criteria (see chart below). These are the options that would need to “pass” for the opportunity/project to be considered. By definition, if the opportunity doesn’t pass the first set of criteria, the answer would be no. But if it also doesn’t pass two of your three extreme criteria, the answer is still no.
For some, this approach might seem a bit strict, but the truth is, when you don’t have a criteria, you leave your business and lifestyle to chance.
The Takeaway
The principles I mentioned above aren’t meant to get you stuck or lost in one project/book. Going deeper means drilling down for enrichment, instead of fanning out.
I, for one, feel happy when there is balance. I like focusing on one thing at a time, but I also like adding variety to my plate, and from time to time, indulging in the little high I get when I start something new. What about you? Do you go wider or deeper?
Books mentioned in this post:
Click on the book cover to read more (affiliate link).
